As a design intern at the Office of Communications for Enrollment Management, majority of the creative was for Undergraduate Admissions. In some cases, marketing campaigns consisted of creating microsites. These campaigns extended to social media and email blasts.
Who will you be in 2019? The goal of the first campaign promoted excitement for students who accepted their offer at Illinois. Participants were encouraged to share their responses on social media to have the chance to win a one-of-a-kind t-shirt.
The second campaign promoted 200+ reasons why prospective students should choose the University of Illinois.