Branding & Identity
About the Project
Healthcare.gov offers users, who are in search of health insurance, to compare different plan options and select the right plan for them. The redesign process included: research, wireframing, paper prototyping, creating user and site personas along with executing the design of the site.
- Create a prototype of the site that is consistent and easy to navigate, therefore, avoiding confusion.
- Remove redundancies of material to have clean and concise pages of information.
- Focus on users obtaining information regarding insurance options and the application process.